This page lists the services described by NACE code N73, including relevant sub-categories:
- NACE 7311
- NACE 7320
- NACE 7330
Activities
Activities of advertising agencies:
- Includes: Provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material; planning and organising advertising and marketing campaigns; placing advertisements in the media; conceptual work on advertising messages; managing the course of advertising campaigns; creation and realisation of advertising campaigns creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media; creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding); aerial advertising; distribution or delivery of advertising material or samples; design of stands and other display structures and sites; conducting marketing campaigns and other advertising services including promotion of products; merchandising; point-of-sale marketing; direct mail advertising; marketing consulting; influencer marketing; activities of sales representatives, for promotion purposes.
- Excludes: Manufacturing of advertising material, manufacturing of stands for fairs and exhibitions and of product displays, installation of stands for fairs and exhibitions, publishing of advertising material, production of commercial messages for television and film, production of commercial product videos (including production of videos for social networks), publishing of contents that include video (e.g. by influencers, bloggers and vloggers), production of commercial messages for radio, operation of content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, market research and public opinion polling, advertising photography, postal and mailing activities, activities of convention and trade show organisers, provision of advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity.
Pricing Example – Advertising
When providing a product, your descriptions should contain:
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Unit of Sale (e.g. price per hour or per size of client)
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Hourly costs broken down by experience of employees if applicable
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Any important details that will help with repricing in future quarters
Product: Hire of Senior Graphic Designer per working day
Price: €450
Pricing Example – Advertising concept development services.
Product: Public relations contract for Company with +1,000 employees
Price: €5000
Activities
- Includes: Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising; conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour; qualitative and quantitative methodological orientation; reactive and non-reactive survey procedures; collection of research data through questioning, observation, measurement and counting; face-to-face, postal, telephone and online interviews to collect research data.
- Excludes: Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis.
Pricing example - Market research and public opinion polling
When providing a product, your descriptions should contain:
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Description of a representative contract or model which would be priced on a continual basis. In some cases, this may be a regular repeatable contract
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This may include staff costs, method of polling and the hours involved
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Any important details that will help with repricing in future quarters
Product: Phone interview campaign for business – phone calls 10 mins
Price: €12
Product: Phone interview campaign for business – phone calls 20 mins
Activities
- Includes: This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- Excludes: Activities of advertising agencies and provision of media representation services; market research and public opinion polling; design and consulting with respect to visual communication.
Pricing example - Public relations and communication activities
When providing a product, your descriptions should contain:
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Description of a representative contract or model which would be priced on a continual basis. In some cases, this may be a regular repeatable contract
-
This may include staff costs, method of polling and the hours involved
-
Any important details that will help with repricing in future quarters
Product: Phone interview campaign for business – phone calls 10 mins
Price: €12
Product: Phone interview campaign for business – phone calls 20 mins
