|Enterprise use of social media, 2015 - 2017|
|Ireland 2015||Ireland 2016||Ireland 2017||EU-28 2015||EU-28 2016||EU-28 2017|
|Use of any social media||64||67||69||39||45||47|
|Use of social networks||62||65||67||36||42||45|
|Use of enterprise's blogs or microblogs||30||33||33||13||14||14|
|Use of multimedia content sharing websites||21||23||23||13||15||16|
|Use of wiki based knowledge sharing tools||8||8||7||5||5||5|
|Source: CSO and Eurostat|
In 2017, 69% of Irish enterprises employing 10 or more people used some type of social media such as Facebook, Twitter and YouTube compared with an EU-28 average of 47%. The use of social media by enterprises nationally has risen steadily from 64% of enterprises in 2015 and 67% in 2016. See Headline Table.
In terms of enterprises using social media, Ireland ranked joint-second in the EU-28. Malta had the largest percentage of enterprises in the EU-28 using social media at 74%, while Poland had the lowest usage at 27%.
The primary method of using social media as a way of connecting with customers is the use of social networks, with 67% of Irish enterprises stating they used social networks such as Facebook. This compares with 65% and 62% of Irish enterprises using social networks in 2016 and 2015 respectively. Comparable data from Eurostat shows that the use of social networks by EU-28 enterprises increased from 36% in 2015 to 42% in 2016 and 45% in 2017. Irish enterprises maintained a relatively stable use of blogs or microblogs such as Twitter with 32% of enterprises using this method in 2017 compared with 33% in 2016 and 30% in 2015. The use of multimedia content sharing websites such as YouTube increased from 21% of enterprises in 2015 to 23% of enterprises in 2017. See Figure 1 and Table 1.