This chapter shows the use of different types of social media by enterprises in Ireland in 2013. It also provides information on the purpose for which enterprises used social media. The results have been obtained from the annual ICT Enterprises Survey which is conducted to provide harmonised enterprise statistics at EU level.
| EU-28 | Ireland | |
| Use of any social media | 30 | 48.3 |
| 0 | 0 | |
| Use of social networks | 28 | 46 |
| Enterprise blogs or microblogs | 10 | 20.3 |
| Use of multimedia content sharing websites | 11 | 14 |
| Use of wiki based knowledge sharing tools | 6 | 7 |
Interactive table: StatBank link
In 2013, 48% of all Irish enterprises used any type of social media, such as Twitter, LinkedIn, YouTube compared with an EU average of 30%.
The primary method of using social media as a way of connecting with customers was the use of social networks with 46% of enterprises stating they used social networks such as Facebook.
| EU-28 | Ireland | |
| Collaborate with business partners | 9 | 9.87842689293162 |
| Exchange of views | 9 | 10.9932904065914 |
| Involve customers in developments | 9 | 11.14773622432 |
| Recruit employees | 9 | 14.754964820203 |
| Respond to customer feedback | 15 | 25.9442656982195 |
| Develop the enterprise's image or market products | 22 | 36.4381713855142 |
Interactive table: StatBank link
In Ireland, 36% of enterprises used social media to develop their image or market products with 15% using social media to recruit employees. This compares with an EU-28 average of 22% for developing the enterprise's image and 9% for the recruitment of employees.
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