Household Digital Consumer Behaviour 2024
Of internet users:
84% of males bought online
85% of females bought online
of which:
68% males bought clothes, shoes, accessories etc.
86% females bought clothes, shoes, accessories etc.
28% of males bought cosmetics, wellbeing products
53% of females bought cosmetics, wellbeing products
20% males bought medicines, dietary supplements
27% females bought medicines, dietary supplements
Food ordered online:
52% in households with children bought readymade food (incl. catering)
43% in households with no children bought readymade food (incl. catering)
18% in households with children bought groceries, meal kits, etc.
11% in households with no children bought groceries, meal kits, etc.
Of older people (75+) online:
79% are internet banking
57% seek health related informatiom
54% use internet telephoning
38% use social networking
