10 January 2018
Today (10th January 2018) the Central Statistics Office (CSO) unveils its new visual identity.
Developed in consultation with staff and informed by previous research amongst target user groups, the theme of our new logo combines the initials CSO with a % sign in a celtic knot interlace to reflect our role in producing data and insight for Ireland.
Commenting on the decision to create a new visual identity for the CSO, Pádraig Dalton, Director General said:
“In the 25 years since our previous logo was developed, the world has moved from the printed page to an open fluid digital environment where more and more people have access to data. As a result of this digital revolution, there is a growing onus on us to not only address the needs of the expert user, but to also empower the citizen with independent and trustworthy information.
Over the last twelve months we have focused on making statistical sources more accessible and relevant by improving our use of infographics, video and interactive tools, and by developing new statistical products specifically designed to address knowledge gaps for decision makers. The development of a new visual identity is an extension of this strategic objective which centres on turning data into knowledge and insight for all.
Our new identity reflects a modern and accessible approach to communicating and delivering Official Statistics, whilst still reflecting our important role in providing vital independent and objective data to support decision-making for Government, businesses and the research community.”
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