Household Digital Consumer Behaviour 2025
Of internet users1
84% Males and 86% Females bought online
of which...
16% Males and 26% Females bought medicines, dietary supplements
Gave opinions on civic/political issues
23% Males
15% Females
42% Used GenAI such as ChatGPT, Copilot
47% Males
37% Females
66% Students
46% Employees
65% of 16-29 year olds sought health-related information online
Information on physical health - 40% Males and 85% Females
Information on mental health - 9% Males and 65% Females
1In the 3 months prior to completing the survey.
