This page lists the services described by NACE code 71, including relevant sub-categories:
Full-service advertising services:
Direct marketing and direct mailing services:
Includes: The developing and organisation of direct marketing advertising campaigns, that is, organising sending of advertising and promotional messages directly to consumers, methods such as direct mail and telemarketing
Advertising concept development services:
Other advertising services (e.g. Billboard advertising per panel):
Pricing Example – Services provided by advertising agencies.
When providing a product, your descriptions should contain:
Unit of Sale (e.g. price per hour or per size of client)
Hourly costs broken down by experience of employees if applicable
Any important details that will help with repricing in future quarters
Product: Hire of Senior Graphic Designer per working day
Price: €450
Pricing Example – Advertising concept development services.
Product: Public relations contract for Company with +1,000 employees
Price: €5000
Sale of advertising space on a fee or contract basis in print media:
Sale of television/radio advertising space or time on a fee or contract basis:
Sale of Internet advertising space or time on a fee or contract basis.
Sale of events related advertising:
Other sale of advertising space or time on a fee or contract basis:
Pricing Example – Sale of advertising space on a fee or contract basis in print media.
When providing a product, your descriptions should contain:
The type of media the advertisement appeared in
Descriptor of advert (Prime TV Slot, Full page colour in magazine etc.)
Any important details that will help with repricing in future quarters
Product: Half page advert in Newspaper – Weekend edition
Price: €300
Market research services: qualitative surveys:
Market research services: quantitative ad-hoc surveys:
Market research services: quantitative continuous and regular surveys:
Market research services other than surveys:
Other market research services.
Public opinion polling services:
Pricing Example – Market research services: qualitative surveys.
When providing a product, your descriptions should contain:
Description of a representative contract or model which would be priced on a continual basis. In some cases, this may be a regular repeatable contract
This may include staff costs, method of polling and the hours involved
Any important details that will help with repricing in future quarters
Product: Phone interview campaign for business – phone calls 10 mins
Price: €12
Product: Phone interview campaign for business – phone calls 20 mins
Price: €15
Pricing Example – Market research services: qualitative surveys.
Product: Carrying out a survey with 10 staff over the phone for 8 hours a day for 2 weeks
Price: €3000