NACE 70 - Activities of Head Offices and Management Consultancy

Activities

Public relations and communication services:

• Includes: Advisory, guidance and operational assistant services including lobbying, concerning methods to improve the image and relations of an organisation or individual with the general public, government, voters, shareholders and others

• Excludes: Advertising Services and Market research and public opinion polling

Activities

Strategic management consulting services:

• Includes: Advisory, guidance and operational assistance services concerning business policy and strategy and the overall planning, structuring, and control of an organisation
• Excludes: Legal advice and representation, services of counsellors and negotiators for mergers and acquisitions

Financial management consulting services (except corporate tax):

• Includes: Advisory, guidance and operational assistance services concerning decision areas that are financial in nature
• Excludes: Design and development of accounting systems, portfolio management, security brokerage, accounting, or auditing services

Marketing management consulting services:

• Includes: Advisory, guidance and operational assistance services concerning the marketing strategy and marketing operation of an organisation
• Excludes: Public relations and advertising services

Human resources management consulting services:

• Includes: Advisory, guidance and operational assistance services concerning the human resources strategies, policies, practices, and procedures of an organisation.
• Excludes: Executive placement or search consulting services or educational consulting services.

Production management consulting services:

• Includes: Operations management consulting services such as office and service improvements like office layout, workflow planning and office automation.
• Excludes: Supply chain consulting services, engineering advisory services and services provided by agricultural economists.

Supply chain and other management consulting service:

• Includes: Integrated supply chain management consulting services. Integrated supply chain management consulting is a bundled product that includes inventory management, warehousing and storage and distribution services

• Excludes: Architecture, engineering, and environmental advisory services

 Business process management services:

• Includes: The provision of a bundled service package that combines information technology-intensive services with labour (manual or professional depending on the solution), machinery, and facilities to support, host and manage a business process for a client

Other project management services, except construction project management services:

• Excludes: Construction project management services

Other business consulting services:

• Includes: Regional, industrial or tourism development service

Trademarks and franchises:

• Includes: Original trademarks and franchises, i.e. the legally registered ownership of a certain brand name
• Excludes: Licensing services, research and development work, advisory services of marketing services