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For more information on this release:
E-mail: industry_rap@cso.ie Kevin Phelan (+353) 21 453 5208 Mary Duggan (+353) 21 453 5584
For general information on CSO statistics:
information@cso.ie (+353) 21 453 5000 On-line ISSN 2009-5791
CSO statistical release, , 11am

Information Society Statistics - Enterprises

2013

Enterprise use of social media, 2013
  IrelandEU-28
Enterprise use of social media48%30%
of whichUse of social networks46%28%
 Use of enterprise blogs or microblogs20%10%
 Use of multimedia content sharing websites14%11%
 Use of wiki based knowledge sharing tools7%6%
Enterprises could use more than one type of social media, hence the sum of the different social media types does not equal the total use figure

Use of social media by Irish Enterprises above the EU average

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In 2013, 48% of Irish enterprises employing 10 or more persons used some type of social media, such as Twitter, LinkedIn or YouTube compared with an EU-28 average of 30%.  The primary method of using social media as a way of connecting with customers was the use of social networks, with 46% of enterprises stating they used social networks such as Facebook. In terms of enterprises using social media, Ireland ranked third in the EU-28.  Malta had the largest percentage of enterprises in the EU-28 using social media at 55%, 42% of enterprises in the United Kingdom used social media while Latvia had the lowest usage at 15%. See Headline Table, Figure 1 and Table 1.

EU-28Ireland
Use of any
social media
3048.3
00
Use of social
networks
2846
Enterprise blogs or microblogs1020.3
Use of multimedia
content sharing websites
1114
Use of wiki based
knowledge sharing tools
67

Image development is the main purpose for using social media 

In Ireland, 36% of enterprises used social media to develop their image or market products with 15% using social media to recruit employees. This compares with an EU-28 average of 22% for developing the enterprise's image and 9% for the recruitment of employees. See Figure 2.

EU-28Ireland
Collaborate with business partners99.87842689293162
Exchange of views910.9932904065914
Involve customers in developments911.14773622432
Recruit employees914.754964820203
Respond to customer feedback1525.9442656982195
Develop the enterprise's image or market products2236.4381713855142

Large enterprises conduct 43% of their sales electronically

In 2013, 45% of large enterprises1 had e-Commerce sales which accounted for 43% of total sales of large enterprises. 20% of small enterprises3 had e-Commerce sales which accounted for 13% of small enterprises sales. 43% of medium2 sized enterprises had e-Commerce sales which accounted for 19% of total sales of medium sized enterprises. See Figure 3 and Table 11.

1Enterprises who employed 250 persons or more, 2enterprises who employed 50 to 249 persons, 3enterprises who employed between 10 and 49 persons.

 

Other salese-Commerce sales
Small (10 to 49)87.412.6
Medium (50 to 249)81.318.7
Large (250+)56.743.3

64% of large enterprises made e-Commerce purchases in 2013

In 2013, 64% of large enterprises made e-Commerce purchases which accounted for 42% of all purchases made by large enterprises, while 56% of medium sized enterprises made e-Commerce purchases which accounted for just 14% of total purchases for this size class. 44% of small enterprises made e-Commerce purchases which amounted to 9% of total purchases for small enterprises.  See Figure 4 and Table 11.

Other purchasese-Commerce purchases
Small (10 to 49)90.99.09999999999999
Medium (50 to 249)8614
Large (250+)5842

Large enterprises engaged in e-Commerce activities generated 71% of their total sales through electronic sales

Of the enterprises that have indicated e-Commerce activities, large enterprises reported that 71% of total sales was accounted for by e-Commerce sales. Medium sized enterprises reported 41% of sales were made electronically and the corresponding figure for small enterprises was 48%.

Comparable figures for electronic purchases showed that for large enterprises the share of total purchases generated by e-Commerce was 58%, for medium sized enterprises the figure was 28%, while for small enterprises the figure was 24%. See Figure 5

e-Commerce purchasese-Commerce sales
Small (10 to 49)23.647.6
Medium (50 to 249)27.640.7
Large (250+)5870.5

More enterprises engaged in e-Commerce purchases than sales

Across the three employment size classes, the proportion of enterprises that have made e-Commerce purchases is higher than those enterprises who have made e-Commerce sales, this difference is most pronounced with small enterprises. See Figure 6.

e-Commerce purchasese-Commerce sales
Small (10 to 49)43.719.9
Medium (50 to 249)56.242.8
Large (250+)63.945.1

Services sector enterprises had the largest share of e-Commerce purchases by number of enterprises 

In 2013, Services sector enterprises reported that 47% of enterprises had made e-Commerce purchases which accounted for 27% of total purchases in that sector. Comparable figures for Construction enterprises indicated that 37% of enterprises made e-Commerce purchases which accounted for just 5% of total purchases in Construction, while 44% of Manufacturing enterprises reported making e-Commerce purchases which accounted for 32% of all purchases made by Manufacturing enterprises.  See Figure 7 and Table 4.

e-Commerce purchases as a percentage of total enterprisese-Commerce purchases as a percentage of total purchases
Manufacturing 4432
Construction 375
Selected services 4727

Services sector had the largest share of e-Commerce sales by turnover

24% of Services enterprises reported e-Commerce sales which accounted for 35% of total turnover for that sector. The Manufacturing sector had the largest share of e-Commerce sales with 32% of enterprises reporting e-Commerce sales which accounted for 27% of all turnover generated in that sector. Just 6% of Construction enterprises made e-Commerce sales which accounted for 1% of total Construction turnover.  Consistently across all sectors and size classes, the proportion of enterprises that had  e-commerce purchases was higher than those making e-commerce sales. See Figure 8 and Table 4.

 

e-Commerce sales as a percentage of total enterprisese-Commerce sales as a percentage of total turnover
Manufacturing 3227
Construction 61
Selected services 2435

 

The CSO also collects data on ICT usage by Irish households.  These results can be seen at http://cso.ie/shorturl.aspx/207

 

Table 1 EU enterprises use of social media, 2013
 %
EU - 2830
Belgium35
Bulgaria31
Czech Republic16
Denmark40
Germany33
Estonia27
Ireland48
Greece34
Spain31
France19
Croatia37
Italy25
Cyprus38
Latvia15
Lithuania38
Luxembourg30
Hungary26
Malta55
Netherlands50
Austria39
Poland19
Portugal36
Romania19
Slovenia37
Slovakia26
Finland37
Sweden45
United Kingdom42
Source: http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/data/database
Table 2 Purpose of social media for enterprises, 2013
 Unit IrelandEU-28
   
Collaborate with business partners%109
Exchange of views%119
Involve customers in developments%119
Recruit employees%159
Respond to customer feedback%2615
Develop the enterprise's image or market products%3622
    
Table 3 Purchases and sales via e-Commerce, 2011 to 2013
                  %
    Manufacturing sectors Construction sector Selected services sectors Total
    201120122013 201120122013 201120122013 201120122013
                
Use of e-Commerce for purchases (as % of total enterprises)            
 by internet or EDI 525444 394137 495147 495146
by internet 505140 383934 444641 454640
by EDI 111210 154 121414 111313
                   
Use of e-Commerce for sales (as % of total enterprises)               
by internet or EDI  353032 596 232424 232324
by internet 252015 574 202119 202018
by EDI 151520 024 6610 7711
                   
Percentage of purchases by e-Commerce (as % of total purchases)               
by internet or EDI 182532 1445 213327 203029
by internet 91121 1033 9128 91112
by EDI 91311 312 132220 111917
               
Percentage of sales by e-Commerce (as % of total turnover)               
by internet or EDI 121027 011 212835 172131
by internet 333 000 101116 7811
by EDI 9624 001 111719 101320
                   
Table 4 Purchases and sales via e-Commerce by sector, 2013
                 %
  Manufacturing sectorsConstruction sectorSelected services sectors
NACE Division110-1819-2223-2526-33Total41-4345-4749-5355-5658-636869-7477-82TotalTotal
                  
                  
Use of e-Commerce for purchases (as % of total enterprises)                
by internet or EDI 424633524437484236774855484746
by internet 394132474034363934714452454140
by EDI 91651310421115246891413
                 
                 
Use of e-Commerce for sales (as % of total enterprises)                
by internet or EDI  462811293262433322569182424
by internet 2494121541725302167151918
by EDI  26198212049181493461011
                 
                 
Percentage of purchases by e-Commerce (as % of total purchases)                
by internet or EDI  135012253251791552716182729
by internet 937128213378153108812
by EDI 41311811214273756102017
               
               
Percentage of sales by e-Commerce (as % of total turnover)                
by internet or EDI  20345232712046157026103531
by internet 80423083611311251611
by EDI  123412124112104390451920
                  
         
1 See Background notes for NACE Rev2 classification
Table 5 Purchases via e-Commerce in enterprises, Ireland and EU-28, 2011 to 2013
   %
 201120122013
EU - 28353437
Belgium362321
Bulgaria1066
Czech Republic424450
Denmark717478
Germany545148
Estonia101314
Ireland495146
Greece13920
Spain232122
France271920
Croatia3922:
Italy273542
Cyprus261813
Latvia242322
Lithuania332322
Luxembourg514146
Hungary342928
Malta262321
Netherlands33:52
Austria595960
Poland161921
Portugal182018
Romania9820
Slovenia252630
Slovakia211828
Finland485047
Sweden494741
United Kingdom505360
Source: http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/data/database
Table 6 Sales via e-Commerce in enterprises, Ireland and EU-28, 2011 to 2013
   %
 201120122013
EU - 28151617
Belgium272421
Bulgaria677
Czech Republic272627
Denmark282930
Germany222426
Estonia121313
Ireland232324
Greece9910
Spain121414
France131414
Croatia222721
Italy568
Cyprus888
Latvia9910
Lithuania251722
Luxembourg181617
Hungary121213
Malta191818
Netherlands242022
Austria151616
Poland101111
Portugal161515
Romania4510
Slovenia131615
Slovakia161420
Finland212119
Sweden262726
United Kingdom192122
Source: http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/data/database
Table 7 General findings of enterprise ICT survey, as a percentage of all enterprises, 2012 and 2013
    %
   Manufacturing sectorsConstruction sectorSelected services sectorsTotal
  20122013201220132012201320122013
            
General information about ICT systems        
Using a computer 98100949894959596
Using intranet 5145353842424242
Using LAN  7575606162686368
Using extranet 221961420231922
           
Use of the internet        
Using the internet 9899939893949495
Have a website or homepage8689657072737375
           
Interaction with public authorities via internet        
For obtaining information 9088868583808481
For obtaining forms 9395899085878688
For returning filled-in forms 9399859882948495
           
Purposes of using the internet (as provider)        
Facilitating access to catalogues and price lists4544182238383738
           
Electronic sharing        
Uses an ERP software package303471018211922
Capture, store and make available information about clients2424111230262825
Analyse information about clients for marketing purposes21237929262625
            
Table 8 General findings of enterprise ICT survey, as a percentage of all enterprises, by sector, 2013
                 %
  Manufacturing sectorsConstruction sectorSelected services sectors
 NACE Division110-1819-2223-2526-33Total41-4345-4749-5355-5658-636869-7477-82TotalTotal
                  
                 
General information about ICT systems                
Using a computer 99100100100100989797869996100969596
Using intranet 395540544538433825763856424242
Using LAN 738071777561686653888582706868
Using extranet 18259241914222514472628272322
                 
Use of the internet                
Using the internet 981009810099989797849896100969495
Have a website or homepage 859390908970696568928886807375
                 
Interaction with public authorities via internet                
For obtaining information 859188898885828565878592838081
For obtaining forms 959593969590898977919296898788
For returning filled-in forms 981009810099989796849792100959495
                 
Purposes of using the internet (as provider)                
Facilitating access to catalogues and price lists 403547524422402447473622293838
                 
Electronic sharing                
 Uses an ERP software package 28502142341028189331017182122
 Capture, store and make available information about clients193224262412271914552334342625
 Analyse information about clients for marketing purposes23272521239271920532423292625
                  
 
1 See Background notes for NACE Rev2 classification
Table 9 External connection to the internet, as a percentage of all enterprises, by sector, 2012 and 2013 
            %
     Manufacturing sectors Construction sector Selected services sectors Total
     20122013 20122013 20122013 20122013
                
Type of external connection to the internet1           
 Modem/ISDN  1321 1523 1619 1519
 Broadband  9598 8895 9094 9195
                
                
Broadband connection as % of all enterprises1          
 DSL   7576 6876 7576 7576
 Other fixed wire connection  3540 2230 3138 3038
 Mobile broadband connection 5468 5371 4658 4761
 Other mobile connection 2634 2241 2332 2332
                
                
Enterprises with broadband            
 Using Intranet  5346 3740 4545 4645
 Using LAN  7875 6564 6872 6972
 Using extranet   2319 715 2224 2123
 Using ERP2 software  3134 810 2022 2023
 Using CRM3 software  2828 1215 3834 3532
                
 Purchases by internet or EDI 5644 4438 5650 5549
 Sales by internet or EDI 3132 95 2626 2525
                
1 Enterprises may have more than one internet connection. Similarly, those with broadband may use more than one type of connection
2 Enterprise Resource Planning
3 Customer Relationship Management
Table 10 External connection to the internet, as a percentage of all enterprises, by sector, 2013
                 %
   Manufacturing sectors Construction sectorSelected services
 NACE Division 110-1819-2223-2526-33 41-4345-4749-5355-5658-636869-7477-82TotalTotal
                  
                  
Type of external connection to the internet2
      Modem/ISDN 22102224 23211717161719151919
      Broadband 9710098100 959797849896100969495
                  
                  
Broadband connection as % of all enterprises2
      DSL  81726779 76817868717681747676
      Other fixed wire broadband connection 31523847 30374427713842423838
      Mobile broadband connection64776672 71576146836867675861
      Other mobile connection 32353735 41323523432735403232
                 
                 
Enterprises with broadband
      Using Intranet 40554054 40443930784056444545
      Using LAN  75807077 64706963908882737272
      Using extranet  19251024 15232617482728282423
      Using ERP3 software  29502142 10281811341117182223
      Using CRM4 software 24343028 15332425632836403432
                  
      Purchases by internet or EDI 44463452 38494443795055505049
      Sales by internet or EDI 46281129 52534382679182625
                  
1See Background notes for NACE Rev2 classification
2Enterprises may have more than one internet connection. Similarly, those with broadband may use more than one type of connection
3Enterprise Resource Planning
4Customer Relationship Management
Table 11 ICT usage by size of enterprises, 2013       
 Small (10 to 49)Medium (50 to 249)Large (250+)
    
Unit %%%
Using broadband 93.898.898.6
Using other fixed broadband connection32.559.685.0
Using mobile broadband connection 57.274.486.6
    
Enterprises with e-Commerce purchases43.756.263.9
e-Commerce purchases as a % of total purchases 9.114.042.0
e-Commerce purchases as a % of total purchases (where e-Commerce purchases were indicated)23.627.658.4
    
Enterprises with e-Commerce sales 19.942.845.1
e-Commerce sales as a % of total sales12.618.743.3
e-Commerce sales as a % of total sales (where e-Commerce sales were indicated) 47.640.770.5
    
Enterprises could use more than one type of broadband connection, hence the sum of the total does not equal the total      
 

Background Notes

Introduction

The ICT Enterprises Survey is conducted to provide harmonised enterprise statistics at EU level. The survey on ICT usage is carried out annually under EU Regulation (EC) No. 808/2004.

Summary of survey methodology

The ICT Enterprises Survey was conducted as a wholly electronic survey for the first time in 2013 via the CSO’s e-form system, allowing sampled enterprises to complete and return the survey form electronically. Reminders are periodically sent to non-respondents throughout the year and a telephone campaign is also conducted to ensure that the response rate is sufficient for the survey. The 2013 response rate is 52.3%. Returned survey forms are verified and edited before the data is grossed up to the sample frame population.

A pilot survey was conducted in 2002 and a full annual survey began in 2003. Approximately 7,000 enterprises are surveyed in the first quarter of each year. The sample of enterprises is chosen from the CSO’s Business Register.  The overall results are released by Eurostat on an EU-28 wide basis.  The results presented in this release are from the 2013 survey.  The results cover enterprises with ten or more persons engaged in the manufacturing, construction and selected services sectors. Enterprises operating in the following NACE Rev.2 classifications were included in the coverage of this survey.  NACE coding is a classification system which groups enterprises according to their business activities. Each business activity category is assigned a unique NACE code.

 

 

NACE Rev.2 categories used in the ICT survey

 

 

Section C (10-33)

 

                 

 

 

Manufacturing

 

Food, beverages, tobacco, textiles, wearing apparel, leather, wood, printing and paper products (10 to 18)

Petroleum, chemical, pharmaceutical, rubber and plastic products          

(19 to 22)

Other non-metallic mineral products, basic metals and fabricated metal products (23 to 25)

Computer, electronic and other equipment, repairs and installation, other manufacturing (26 to 33)

 

Section D, E (35-39)

Electricity, gas and steam, water supply, sewerage and waste management

 

Section F (41-43)

Construction

 

Section G (45-47)

Wholesale and retail trade; repair of motor vehicles and motorcycles

 

Section H (49-53)

Transportation and storage

 

Section I (55-56)

Accommodation and food service activities

 

Section J (58-63)

Information and communication

 

Section L (68)

Real estate activities

 

Division M (69-74)

 

Section N (77-82)

Group ( 95.1)

Professional, scientific and technical activities (selected sectors)

 

Administrative and Support Service activities

 Repair of computers 

 

 

Results 

Results are based on the survey of e-Commerce and ICT usage by enterprises which was conducted in the first half of 2013.  This survey covers enterprises with 10 or more persons engaged in the manufacturing, construction and selected services sectors. 

Eurostat tables

The enterprise survey of ICT and e-Commerce usage is carried out across all member countries of the EU-28. Each national country designs their own enterprise survey, using a template questionnaire issued by Eurostat, and incorporating some optional modules.

National results are transmitted to Eurostat annually and subsequently published by Eurostat in December of each year. Further information on Eurostat tables and comparable results across member countries of the EU-28 are available online @ http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/data/database

Glossary of Terms

Broadband: High-speed, always-on internet access running with a speed of greater than 128Kb/sec (Kilobytes per second).

Digital Subscriber Line (DSL): Digital Subscriber Line technologies are designed to increase bandwidth available over standard copper telephone wires.  Includes IDSL, HDSL, SDSL, ADSL, RADSL, VDSL, DSL-Lite and xDSL.

Electronic Commerce (e-Commerce): Transactions conducted over IP (Internet Protocol) based networks and over other computer mediated networks.  The goods and services are ordered over those networks, but the payment and ultimate delivery of the goods or service may be conducted on or offline.  Orders received via telephone, facsimile and non-interactive e-mails are not counted as electronic commerce.

Electronic Data Interchange (EDI): Electronic exchange of forms, such as for orders, between geographically dispersed locations.

Enterprise Resource Planning (ERP): Enterprise Resource Planning consists of one or a set of software applications that integrate information and processes across the several business functions of the enterprise.

Extranet: A secure extension of an intranet that allows external users to access some parts of an organisation’s intranet.

Intranet: An internal company communications network using IP-based communications within an organisation.

Integrated Services Digital Network (ISDN): Integrated Services Digital Network is the digital version of the old telephone system.  ISDN offers many services such as private virtual networks, high-speed facsimile (fax), video-conferencing and most importantly, high speed communications.

LAN: Local Area Network.  This relates to your company’s computer network, usually within an office, building or closed geographical area.

Modem: Device that converts outgoing digital signals from a computer to analogue signals which can be transmitted via a conventional copper telephone line and which converts incoming analogue signals to digital.

Social Media: Use of social media refers to the enterprise’s use of applications based on internet technology or communication platforms for connecting, creating and exchanging content online with customers, suppliers, partners or within the enterprise.  Enterprises using social media are considered to be those that have a user profile, an account or a user licence depending on the requirements of the social media type. Social networks e.g. Facebook, Linkedln, Xing, Viadeo, Yammer, etc; Blogs or microblogs e.g. Twitter; Multimedia content shared websites e.g. YouTube, Flickr, Picassa, SlideShare; Wiki based knowledge sharing sites e.g. Wikipedia.

Reference to third party brands, products and trademarks are for the sake of clarification and are not intended to promote the use of such products.

Member states of the EU-28

Austria 

Belgium 

Bulgaria 

Croatia 

Cyprus 

Czech Republic 

Denmark 

Estonia 

Finland 

France 

Germany 

Greece 

Hungary 

Ireland 

Italy 

Latvia 

Lithuania 

Luxembourg 

Malta 

Netherlands 

Poland 

Portugal 

Romania 

Slovakia 

Slovenia 

Spain 

Sweden 

United Kingdom

 

 

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