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Information Society (Enterprises)

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This chapter shows the use of different types of social media by enterprises with 10 or more persons employed in Ireland in 2015. It also provides information on enterprise purchase of cloud computing services and how the purchase of cloud computing services by Irish Enterprises is above the EU average.

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2015
EU-2839
0
Malta72
Ireland64
Netherlands63
Cyprus57
Denmark56
United Kingdom54
Sweden53
Finland50
Belgium45
Lithuania42
Austria42
Slovenia42
Spain40
Luxembourg39
Germany38
Croatia38
Portugal38
Greece37
Italy37
Slovakia34
Estonia33
Bulgaria30
France30
Hungary29
Latvia28
Czech Republic25
Romania25
Poland22

 

In 2015, 64% of Irish enterprises employing 10 or more people used some type of social media such as Facebook, Twitter and YouTube compared with an EU-28 average of 39%. In terms of enterprises using social media, Ireland ranked second in the EU-28. Malta had the largest percentage at 72%, 54% of enterprises in the United Kingdom used social media, while Poland had the lowest usage at 22%. 

Show Table: 9.1 EU enterprises use of any social media, 2015

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Ireland 2015EU-28 2015Ireland 2014EU-28 2014
Use of any social media64396036
Use of social networks62365833
Use of enterprise blogs or microblogs30132712
Use of multimedia content sharing websites21131912
Use of wiki based knowledge sharing tools8574

Interactive Table: Statbank link

The primary method of using social media as a way of connecting with customers is the use of social networks. 62% of Irish enterprises in 2015 stating they used social networks such as Facebook, compared with 58% in 2014. Comparable data from Eurostat shows that the use of social networks by EU-28 enterprises increased from 33% in 2014 to 36% in 2015. The EU-28 figures for 2014 excluded Belgium, Czech Republic and France as this question was optional in 2014. Irish enterprises increased their usage of blogs or microblogs such as Twitter with 30% of enterprises using this method in 2015 compared with 27% in 2014. The use of multimedia content sharing websites such as YouTube increased from 19% of enterprises in 2014 to 21% in 2015. 

9.2 Use of social media for enterprises, 2014 and 2015
     
%
 Ireland 2014EU-28 2014Ireland 2015EU-28 2015
     
Use of any social media60366439
Use of social networks58336236
Use of enterprise's blogs or microblogs27123013
Use of Multimedia content sharing tools19122113
Use of wiki based knowledge sharing tools7485
Source: Eurostat    
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20142015
Purchase of any cloud computing services2835
Storage of files2025
E-mail1623
Office software1015
Hosting the enterprise's databases1014
Finance or accounting software applications710
Customer Relationship Management (CRM) software69
Computing power to run the enterprise's own software56

 

In 2015, 35% of Irish enterprises employing 10 or more persons purchased cloud computing services compared to 28% in 2014. The most popular cloud computing service purchased by Irish enterprises in 2015 was the storage of files at 25%, while 23% of Irish enterprises purchased e-mail services.

Interactive Table: Statbank Link

9.3 Enterprise purchase of cloud computing services 2014 - 20151
 
%
 20142015
    
Enterprise purchase of any cloud computing services2835
of which:Storage of files2025
 E-mail1623
 Office software1015
 Hosting the enterprise's database(s)1014
 Finance or accounting software applications710
 Customer Relationship Managemant (CRM) software69
 Computing power to run the enterprise's own software56
1Enterprises could purchase more than one type of cloud computing service, hence the sum of the different cloud computing services type does not equal the total figure.
Source: CSO

 

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