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Marketing Innovation Activity Rates by Type of Innovation, Persons Engaged and Year
This series is contained in Statbank table CIS12. Click here to interact with this table.
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Variables
Type of Innovation (5)
Persons Engaged (4)
Time (4)
Contents (1)
Code
Value
-
Any marketing innovation
19
Significant changes to the aesthetic design or packaging of a good or service
20
New media or techniques for product promotion
21
New methods for product placement or sales channels
22
New methods of pricing goods or services
Code
Value
-
10 or more persons engaged
01
10-49 persons engaged
02
50-249 persons engaged
03
250 or more persons engaged
Timepoints
2008
2010
2012
2014
Contents
Marketing Innovation Activity Rates (%)