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Variables

CodeValue
-Any marketing innovation
19Significant changes to the aesthetic design or packaging of a good or service
20New media or techniques for product promotion
21New methods for product placement or sales channels
22New methods of pricing goods or services
CodeValue
V1500Industries (05 to 39)
V1513Industries and selected services (05 to 39,46,49 to 53,58,61 to 66,71)
V1521Industries and selected services (05 to 39,46,49 to 53,58 to 63,64 to 66,71 to 73)
V3985Selected services (46,49 to 53,58,61 to 66,71)
V3985RSelected Services (46, 49-53, 58-63, 64-66, 71-73)
Timepoints
2008
2010
2012
2014
Contents
Marketing Innovation Activity Rates (%)