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Marketing Innovation Activity Rates by Nationality of Ownership, Type of Innovation and Year
This series is contained in Statbank table CIS10. Click here to interact with this table.
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Variables
Nationality of Ownership (2)
Type of Innovation (5)
Time (4)
Contents (1)
Code
Value
01
Irish ownership
02
Non Irish ownership
Code
Value
-
Any marketing innovation
19
Significant changes to the aesthetic design or packaging of a good or service
20
New media or techniques for product promotion
21
New methods for product placement or sales channels
22
New methods of pricing goods or services
Timepoints
2008
2010
2012
2014
Contents
Marketing Innovation Activity Rates (%)